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The Sustainable Consumer - Fact or Fiction in Food (Co-Hosted with HowGood)

06 Dec 2023
Global Goals

Bain research shows that while customers are willing to pay some premium for healthier and sustainable options, there is a limit on how much more they’ll spend. Many sustainable alternatives seem to be priced well above that limit, making it no surprise they aren’t selected at scale. Join our panel discussion to find out what consumers are saying about sustainability and food, and how companies can create value with sustainability by tapping into consumer trends.

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Bain and co